Tomorrow meets Today
FIT is a research and innovation consultancy that helps businesses create, capture, and scale functional value for growth in a digital world. We’re driven by a commitment to foster better, fairer, and more sustainable business practices.
FIT Value Strategy Sprint
Define Strategic Value
Purpose:
To uncover and map functional value areas across the business and identify where digital investment or innovation could drive the most impact. Includes strategic design but stops short of detailed planning.
Who’s it for:
Leaders who want clarity on their strategic direction and value potential, but are not yet ready for detailed design and implementation planning.
Suggested Steps:
Week 1–2: Discovery & Foundations
Kick-off workshop & project charter
Stakeholder interviews & C suite
Business baseline review
Week 3–6: Value Mapping & Opportunity Framing
Customer/user research (internal or external)
Insight synthesis
Functional value mapping
Market-fit validation (light concept testing)
Week 7–8: Strategic Outcomes
Strategic opportunity zones
Vision & high-level concept options
FIT Value Map & strategic priorities
Timeframe:
6-8 weeks from briefing to completion
Deliverables:
FIT Value Map
Strategic opportunity areas
Concept starter pack (early sketches & themes)
Technology considerations
Executive summary deck
When to call us
Clarify & Align:
You need a clear strategic direction before moving into delivery and execution.
Visualise & Align:
You need to bring new digital ideas to life through a user-centred journey that unites stakeholders around a clear, shared vision.
Test & Validate:
You need to explore concepts with real customers to confirm market-fit and uncover high-potential opportunities early on.
Accelerate & Scale:
You have a green light to launch a new business or services and want to fit it into your ecosystem
Refine & Define:
You need polished design concepts, prototypes, user journeys, and service diagrams, to move ideas closer to delivery.
Plan & Deliver:
You need a clear roadmap with phased actions, target metrics, and tech recommendations to move from strategy to execution.
Our FIT BluePrint® helps organisations move faster, go further, and achieve more than they could alone. With over two decades of experience, we’ve launched more than 100 products and services for over 80 companies across a range of industries.
FIT Fundamentals Workshop
Kick off FIT Thinking with a hands-on workshop that shows its value and builds momentum for wider use.
FIT Value Strategy Sprint
Map functional value to identify where growth and opportunity can deliver the most impact.
FIT Blueprint® Digital Growth Sprint
Design an ecosystem aligned to user needs and business goals, with a clear roadmap to deliver it.
FIT has brought their passion for functional value and scalable growth to the forefront, inspiring me and my team to embrace the full potential of this framework for our business. As a service provider, FIT is truly unique consistently going above and beyond, and acting as a genuine partner and joint stakeholder in our success.
International Marketing Director - General Mills