Tomorrow meets Today

FIT is a research and innovation consultancy that helps businesses create, capture, and scale functional value for growth in a digital world. We’re driven by a commitment to foster better, fairer, and more sustainable business practices.

FIT Fundamentals Workshop

A Taste of the FIT Thinking

Purpose:

To introduce FIT Thinking to a team or department through a hands-on, strategic workshop. Proves the value of functional thinking at a small scale and sets the stage for broader adoption.

Who’s it for:

Teams or leaders looking to align around business challenges and explore structured problem-solving before committing to deeper transformation.

Suggested Steps:

  • Pre-session alignment (1–2 stakeholder calls)

  • 1-day facilitated workshop

    • Introduction to FIT Thinking & principles

    • Identify a specific challenge or opportunity

    • Collaborative problem framing

    • Rapid ideation session

    • Early value mapping

    • Post-workshop wrap-up (summary + opportunity assessment)

Timeframe:

2 weeks from briefing to completion

Deliverables:

  • Challenge statement & opportunity framing

  • Workshop playback deck

  • Top-line insights & early-stage value areas

  • Recommendations for next steps

When to call us

Simplify & Excite:

Your offer is complicated and you need to explain it more simply, both internally and externally

Clarify & Educate:

You are known for one thing, but do more, and want people to know it.

Differentiate & Engage:

You’re different but look and sound like everybody else. Your team are unable to identify why

Insights & Opportunities:

Your business has grown, things no longer connect, key opportunities are slipping through the gaps.

Accelerate & Scale:

You have a green light to launch a new business or services and want to fit it into your ecosystem

Our FIT BluePrint® helps organisations move faster, go further, and achieve more than they could alone. With over two decades of experience, we’ve launched more than 100 products and services for over 80 companies across a range of industries.

FIT Fundamentals Workshop

Kick off FIT Thinking with a hands-on workshop that shows its value and builds momentum for wider use.

FIT Value Strategy Sprint

Map functional value to identify where growth and opportunity can deliver the most impact.

FIT Blueprint® Digital Growth Sprint

Design an ecosystem aligned to user needs and business goals, with a clear roadmap to deliver it.

FIT has brought their passion for functional value and scalable growth to the forefront, inspiring me and my team to embrace the full potential of this framework for our business. As a service provider, FIT is truly unique consistently going above and beyond, and acting as a genuine partner and joint stakeholder in our success.

International Marketing Director - General Mills