Businesses ready to grow through value
FIT works with ambitious businesses where the opportunity for growth is bigger than a marketing problem.
Businesses with valuable products, services or capabilities that aren't yet creating their full potential.
You might recognise these signals
01
Your proposition
has become complicated.
02
Your customers don't fully understand your value.
03
Growth is becoming increasingly expensive.
04
Different parts of the business aren't connected.
05
Your products and services aren’t working as one system.
06
Customers leave despite being satisfied.
07
You’ve entered a new market but haven’t found the right proposition.
08
You’re creating attention but not enough customer action.
These aren’t necessarily communications problems.
They may be Functional Value problems.
Where FIT can create disproportionate value
Challenger businesses
Looking to compete with more established players
Complex businesses
Where customers struggle to understand or navigate the offer
High-consideration categories
Where people need confidence before they choose
Connected businesses
With multiple products, services, or partners
Entering new markets
Looking for a proposition that can travel
Ready for their next stage of growth
Where the existing model is no longer enough
Functional Value in action
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Alpro
From the medicine cupboard to the mainstream
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ASDA
Rewarding real loyalty. Pounds not points
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Nicotinell
Nicotinell+ Supporting every step of quitting.
