The Michelin Guide: The Birth of Brand Extension and the Blueprint for Modern Business Ecosystems
In the early 20th century, the Michelin Guide emerged as a revolutionary example of brand extension. Originally devised as a tool to encourage automobile travel (and therefore tire usage), the guide grew into an authoritative source for restaurant and hotel recommendations, creating a legacy that continues to this day.
FIT has brought their passion for functional value and scalable growth to the forefront, inspiring me and my team to embrace the full potential of this framework for our business. As a service provider, FIT is truly unique consistently going above and beyond, and acting as a genuine partner and joint stakeholder in our success.
International Marketing Director - General Mills