Building and Managing Business Ecosystems: A Guide for Modern Enterprises
Let's start by addressing the key questions: Does my business need an ecosystem? What is an ecosystem? Where do I get one? And is an ecosystem the same as Functional Integrated Thinking (FIT)?
Let's begin with the last question. A business ecosystem is the manifestation, or the byproduct if you will, of applying Functional Integrated Thinking (FIT).
Functional Value in action
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![Pancakes drizzled with chocolate and topped with raspberries and blueberries beside an Alpro soy protein drink carton]()
Alpro
From the medicine cupboard to the mainstream
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![ASDA Rewards app on a smartphone displaying “Pounds, not points,” with gold reward coins and sparkles on a green background.]()
ASDA
Rewarding real loyalty. Pounds not points
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![Billboard promoting the Nicotinell+ coaching app outside a brick building, featuring a smartphone, App Store and Google Play download badges, and the message “Guided quitting not guesswork.”]()
Nicotinell
Nicotinell+ Supporting every step of quitting.
