INSIGHT
IMPACT
Find your Black Swan*.
Make it functional.
Scale the value.
*a rare unpredictable occurance that has far reaching impact, challenging assumptions about the world, yet in hindsight is obvious.
ABOUT
We’re Functional Integrated Thinking (FIT).
We work with leaders who suspect there’s a step-change opportunity hiding in plain sight, in capability, data, customer behaviour, operations, or culture.
We surface it, shape it, and turn it into functional value your organisation can actually adopt.
Find your Black Swan
·
Make it functional
·
Scale the value
·
Find your Black Swan · Make it functional · Scale the value ·
Our Process
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Spot the signal
Identify the rare advantage others miss your Black Swan.
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Frame the value
Define the problem, the upside, and what “good” looks like.
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Prove the advantage
Test rapidly. Build decision-grade evidence. Refine what works.
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Scale the impact
Systemise what delivers, prioritise the roadmap, and scale value.
WHAT SETS US APART
Most businesses don’t lack ideas. They lack clarity on where real advantage sits and how to turn it into results.
We focus on non-obvious value, The Black Swan, the move that changes trajectory, not just improves a metric.
Our strategy ships, built for execution with clear ownership and commercial logic from the start.
We prove value before serious capital is committed, generating decision-grade evidence so leadership can move with confidence.
We design for reality, aligning people, process, technology, and incentives so growth holds and scales.
LET’S GET STARTED